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Laura Purdy M.D.

Medical Director

Dr. Laura Purdy, celebrated as “America’s Favorite Doctor,” brings her extensive medical expertise and innovative vision to her role as the Medical Director for our Community Partners. Her collaboration not only offers direct access to her vast knowledge and compassionate care model but also signifies a broader partnership with SWELL Medical PC, where she serves as a pivotal leader.

SWELL Medical PC, under Dr. Purdy’s guidance, is at the vanguard of transforming healthcare delivery. This esteemed digital healthcare platform is dedicated to providing personalized, accessible, and efficient medical services, leveraging the latest in telehealth technologies. Their mission is clear: to enhance patient care through innovation, ensuring every individual has the support they need to lead healthier lives.

Community Partners benefit immensely from partnering with Dr. Purdy, gaining a competitive edge in healthcare services. This collaboration extends beyond individual expertise, embedding partners within the larger framework of SWELL Medical PC’s mission. It’s an opportunity to be part of a movement aimed at redefining healthcare experiences, making quality care more accessible, and addressing the unique needs of communities across the board.

In partnering with Dr. Laura Purdy and SWELL Medical PC, Community Partners are not just gaining a Medical Director—they are joining a transformative healthcare mission, poised to make a significant impact on the future of healthcare delivery.

Dr. Jason Lord

Managing Partner, LBR Management Group

Doctor, Father, Entrepreneur, Principal Partner, Amateur Digital Enthusiast & App Developer

Doctor Lord is a 1993 graduate of Marist College in Poughkeepsie NY and a 1998 graduate of Palmer College of Chiropractic in Davenport IA. After school, Dr. Lord spent 14 years in private practice in the beautiful community of New Fairfield CT. While still in private practice he developed the technology platform. “Housecall” as it’s known, married the power of increasing patient access to the internet (beginning in 2007) with high speed bandwidth streaming video instruction to build the first of its kind doctor directed web based physical rehab. Currently he runs the LBR Management Group full time. He has been a guest lecturer at Chiropractic Universities and conferences around the world on the subject of digital transformation and rehab integration into the modern practice model. He is a member of the American Chiropractic Association and is also a member and advisor to the ACA’s technology committee. He is the author of the books “Reaching the Unreached for Christ Through Technology” and “Building Transferable Practice Equity Value (PEV)”. Currently he consults with both corporate and institutional clients on digital marketing automation and business process. He is a certified Cloud Alliance Partner on development and implementation of Marketing Automation Systems. Recently, he has developed a new social media App called HobNob


Office Manager – Glastonbury , Entrepreneur

Bozena is a sales and marketing professional who originally comes from the financial services industry. With more than 25 years of experience in interpersonal sales and running her own business, she has “eaten her own cooking” when it comes to office management, team coaching, and digital customer experiences. Her passion is helping entrepreneurs in all industries see the potential impact of digital marketing automation and scalable business processes on their respective businesses. Bozena knows nothings more frustrating than when an enterprise invests in and does “great marketing” but has “terrible sales” because of a broken process.

Doug McAward

Director of Marketing and Media Relations

LBR Management Group Partner, Writer, Director of Media and Content Development, Digital Marketer

Doug is an award winning 35+year veteran in the film, video and digital media industries. He began his career in New York City working in the advertising and television production industry developing content and producing projects for hire. In 1988, he became the Executive Producer of a film studio that specialized in television commercials, long format programming, documentaries and special effects for hundreds of clients that included AT&T, Pepsi-Cola, Coca-Cola, 7-UP, General Electric, Avon, Toyota, Texaco, Playtex, GoodYear Tires, Pirelli Tires, Bayada Nurses, Jaguar, General Motors, Make-A-Wish Foundation, CT State Lottery, Holiday Inn, Movado Watches, Sears, Food & Wine Magazine, Showtime, K-Mart, Canon Copiers, United Auto Workers, Ford, Dow-United Technologies, Travelers Insurance, Casey Family Services and many others. Currently, Doug is a Partner and Director of Media and Content Development for The Clarity Marketing Group, where he develops and produces digital marketing campaigns. In addition, he has several live-action and animation projects in development and is currently producing and directing a documentary on the Athabascan Indians in the interior of Alaska entitled Vanishing Culture.